2024-2025

Case Studies

Creators & Conversions: Bridging the Gap Between Worlds Visual Director, Videographer, Photographer, Editor

Objective

The team was tasked with capturing high-profile creators, vendors, and sponsors to produce a concise, high-quality video that showcased the event’s mission: bridging the gap between e-commerce and creators, worlds that often collaborate but rarely meet face-to-face.

Execution

We brought on two additional videographers to ensure full coverage, creating and distributing shot lists of each vendor and key moments to capture. Tasks were delegated strategically across the main videographer, panel camera operator, and video/photo capturer to maximize efficiency and capture every angle.

Results

With a clear understanding of the brand’s mission, the edit brought the story to life. The final highlight reel served as social content and a promotional piece for future sponsors, generating nearly 9K views and reinforcing the event’s positioning as a key networking platform.

Team:

Norman Chu & Glenn Shaw | Event Organizers

Just Fitz (@justxfitz) | Main Videographer

Willow Wofsey | Camera Operator

Kristin Davis | Media Producer, Videography, Photography, Editor

A woman in a light pink outfit holding a tote bag with the logos of ShopLine and Qubi Studio, standing behind a black table with more tote bags and promotional materials, in front of a dark backdrop with event branding.
Two people, a man and a woman, smiling and holding drinks at a social event indoors, with a sign that says "Never Let Decipher" in the background.
Person with short dark hair wearing black clothing and silver jewelry, working with blue wristbands at an outdoor table.
Three men at an outdoor booth looking at a smartphone and various samples of greenish liquids in small cups. A colorful rainbow background is visible behind them.
A DJ with headphones and glasses performing at an event with a large screen behind him displaying the words 'Creators & Convergence' and logos of sponsors.
A woman with long dark hair smiling warmly as she exchanges bracelets with a young man with curly black hair at a jewelry booth in an indoor event space.
A man with glasses and a beige shirt shooting a basketball into a hoop while a woman with long dark hair watches.
A woman with black hair and makeup smiling, wearing a gray blazer, talking to two other women with long dark hair in an indoor setting.
Three young adults smiling at the camera at a conference or event, wearing name tags, with a crowded background and stage setup.
Multiple bowls of Asian noodle soup with vegetables and toppings on a wooden serving board.
A woman with long curly hair laughing and holding a cup, wearing a black crop top with white daisies and white pants, at an indoor event with cans of drink and a turquoise tablecloth.
A young person wearing a baseball cap and multiple necklaces, looking at a phone, while someone else hands them a phone in a room with stacked chairs and industrial lighting.
Person holding a bottle of Bandero tequila with a black label and glass stopper.
Two men standing on a stage in front of an audience at a conference, with a screen displaying their names and photos behind them, surrounded by stage lights and a metal truss structure.
Two young men speaking at an event on a stage in a conference hall. One is holding a microphone and a clipboard, the other has hands clasped together. The stage has blue LED lighting and metallic scaffolding overhead.
An audience at a conference or event, sitting in rows and engaging with the presentation, with some using phones and others conversing. The setting appears to be an indoor venue with dim lighting and visible stage or display area.
Two young men on stage, one speaking into a microphone while holding a clipboard, the other standing behind him, with stage lighting and metal scaffolding in the background.
Panel discussion titled 'Creators & Conversions' with four speakers on a stage, two women and two men, in a well-lit room with an audience. The background displays colorful graphics and portraits of the speakers, with one woman speaking into a microp
Panel discussion on stage titled 'Creators & Conversions,' with four individuals seated and engaged in conversation, large digital screen behind displaying photos and names of three creators.
A young woman with black hair and dressed in a pink top smiling and holding a bottle of KACE supplement with a branded background.
Four young adults sitting around a small round table at an indoor event, smiling at the camera. The group includes two women and two men, with various drinks and cans on the table. In the background, other people are socializing in a well-lit area wi
Three smiling people posing together at an event with a crowd and a display screen in the background.
Four young people on stage at a digital or creative event. Two women and two men, with one woman holding a microphone. The background features a digital advertising display and stage lighting.
A woman singing into a microphone on stage, wearing a black lace top and pink pants, with purple stage lighting.

Miss Asian Global “More than a Pageant” recruitment campaign Social Media Manager, Content Creator, Strategy Assistant

Objective

In its 40th year, the Miss Asian Global Pageant was struggling—just 8 of 25 applicant spots were filled 20 days before the deadline. The solution? Bring in outside social media expertise to audit past content, target the right audience, and craft posts with intentional messaging that moved prospects through the funnel. The next hurdle: standing out amid the crowded pageant scene, especially with other Asian pageants vying for attention.

Beauty pageant contestants in colorful traditional costumes on stage.
Beauty queens wearing sashes and crowns at a pageant event with decorative background and flowers.
A woman wearing a traditional Asian conical hat stands in front of a colorful floral background, holding her hands together.
Text overlay on a photograph of a woman in a traditional dress holding a pink fabric. The text highlights themes of empowerment, mentorship, and sisterhood within a community.

Execution

Working with only organic marketing, the team leveled up MAG’s posting strategy—focusing not just on frequency, but on messaging that showcased community, sisterhood, leadership, and cultural pride. Reels captured attention at the top of the funnel with trending audio and empowering topics, carousels educated followers on MAG’s deeper mission, and stories drove direct applications at the bottom of the funnel. Posting five times a week and recruiting through DMs, the strategy turned every touchpoint into an opportunity to show that MAG offered far more than a crown and sash.

Group of women in colorful traditional costumes and accessories on stage for a cultural performance, with a decorated backdrop and stage lights.

Photo by Masashi Motonaga

Results

By the April 5th deadline, our three-week, fully organic campaign converted 10 applicants—enough to fill key spots despite initial low interest. One standout delegate, a 17-year-old STEM student, went on to become Miss Asian Global 1st Princess, proving the strategy’s real-world impact. What made it work wasn’t complexity, but a deep understanding of MAG’s brand and mission at every touchpoint.

Team:

Jenn Chung | Social Media coordinator, Lead Strategist

Lana | Outreach, Graphics

Crystal Lee | Outreach, Brand Manager

Kristin Davis | Social Media Manager, Content Creator, Strategy Assistant